Whether it’s catchy little slogans by the side of the road or spectacularly overblown ads pulsating above Hollywood’s Sunset Strip or New York City’s Times Square, billboard advertising remains popular. Billboards are a $3.4 billion industry, by far the largest form of outdoor advertising.
Billboards are Popular and Cost Effective
Their popularity can be attributed to their huge size and impact as well as very cost-effective prices. Clever graphic designers have turned billboards into an art form, using flashy colors, megawatt lighting and distinctive cutouts and embellishments to capture the attention of countless drivers on major highways and thoroughfares.
Although billboards vary in shape and size, most are rectangular, with the most common size being 14-feet high by 48-feet wide. Billboards can be externally illuminated by light fixtures mounted on a platform in front. Or illuminated by a light box sandwiched between two translucent billboards, they can be viewed coming and going.
Billboards are printed using large format digital printing technology or silk screened onto vinyl, which can be flexible and/or self-adhesive, translucent or opaque, depending on a client’s needs and the billboard’s design. The billboards are very durable and weatherproof, produced with UV-resistant inks and coatings. Billboards can also be printed on vinyl-coated fabric or water-resistant opaque paper sheets, which are excellent for short-term use.
Call Brilliant Color Imaging for Brilliant Results
We print attractive billboards, many times in conjunction with other forms of signage - usually bus wraps or fleet vehicle wraps. We will be happy to choose the best and most cost-effective printing method and materials for your overall needs – depending on what size signs you require, how many you’re planning to use and how long your advertising campaign will run.
We can print just one billboard or any quantities you need. We have worked with many small to medium-size businesses such as Crabtree Auto Park (see photo) to package a multi-media advertising campaign that combines bus wraps and billboards into a coordinated whole. Other clients have combined billboards with bench and bus shelter advertising. Whatever your needs, Brilliant Color can deliver. To find out how billboards can expand your advertising without expending your budget, contact us with your campaign requirements.